While baking with my mom recently, I
came to the realization that a recipe would be a very interesting text to
analyze rhetorically. Consequently, this week I have chosen to analyze a Betty
Crocker recipe for gingerbread cookies, which is one of my favorites. The
author of this recipe is Betty Crocker, which is a globally known and respected
brand of food products. The name Betty Crocker gives immediate recognition and
credibility to any recipe that it is attached to. The intended audience of this
recipe is generally common people, as it is fairly simple and easy to follow.
Anyone who is interested in baking specifically would fall within the target
audience of this text. As any good recipe does, this recipe gives the reader
step-by-step instructions on how to take the list of ingredients and turn them
into a finished product. Recipes are interesting types of types, being that
they are extremely relevant and useful in daily life.
An essential aspect of every good
recipe is the organized and logical arrangement. This recipe lists the
ingredients first, followed by the steps that need to be done in order to
achieve the correct results for the recipe. An organized arrangement like this
one is extremely crucial for a recipe, because if the steps are listed out of
order the recipe will likely not be carried out correctly and the reader will
not be able to create the desired food. This rhetorical device also generates
an appeal to ethos. When the audience of the recipe sees the text being well
organized, it immediately affords credibility. The author’s purpose in this
recipe (and any recipe) is clearly to enable the reader to create a specific
food product. I believe that this recipe is effective in achieving its purpose
due in part to its well-organized arrangement. I can personally attest to the
fact that is recipe achieves its purpose, as I have made and really enjoyed the
gingerbread cookies several times.
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